FAILURE OF NOKIA

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In the year 2013, the same Nokia Company that was enjoying a 50% share in the market dropped to less than 5% share of the total market. This was the time when the management, shareholders, and the customers of the company feared Nokia’s bankruptcy. The bankruptcy was nearly certain, but the intervention of Microsoft in the market helped the company in getting back to a better position. This was done by Microsoft in order to save the Windows platform on the smartphone, but in reality, it gave a new life to the company.

Apart from revamping the smartphones of the company, it also started diversification of the business. Now, Nokia supplies network infrastructure as a significant part of the overall business. In order to highlight the factors that resulted in the plight of the company have been widely studied in Nokia’s case study. Business graduates and even the practical trainees give examples of the things that the company did wrong to teach the students and trainees of how to do the right things.

                                                                                                                              STORY BY DEV.